Points of purchase (POP) displays are specialized form of sales promotion placed in a store near, on, or next to a checkout counter. These are intended to attract customers top the products.
POP displays can be used to promote a new product, a special offer or a special event such as a holiday sale.
POP displays can include the following:
The Infographic titled as “How Effective Is Point Of Purchase And Display Advertising” gives the statistical market analysis of POP displays used for the advertisement of products and offers.
Placement: POP displays can be placed almost everywhere-next to merchandise, on shopping bags, or at the checkout counter.
Low cost: These offer the cost per thousand impressions of just 3 cents to 37 cents for a store merchandiser.
Precise target marketing: POP programs can be easily tailored to the needs of local markets.
Effective: POP displays advertisement directly affect incremental sales, brand switching and multi-unit sales.
Influential: POP display advertisements allow the retailers an opportunity to influence customers in a competitive environment.
For further details, refer the Infographic.