Everything You Need To Know About Point Of Purchase And Display Advertising

Everything You Need To Know About Point Of Purchase And Display Advertising

Points of purchase (POP) displays are specialized form of sales promotion placed in a store near, on, or next to a checkout counter. These are intended to attract customers top the products.

POP displays can be used to promote a new product, a special offer or a special event such as a holiday sale.
POP displays can include the following:

Shelf edging

Dummy packs

Display packs

Display stands

Posters

Banners

The Infographic titled as “How Effective Is Point Of Purchase And Display Advertising” gives the statistical market analysis of POP displays used for the advertisement of products and offers.

The major advantages of POP display advertising are:

Placement: POP displays can be placed almost everywhere-next to merchandise, on shopping bags, or at the checkout counter.

Low cost: These offer the cost per thousand impressions of just 3 cents to 37 cents for a store merchandiser.

Precise target marketing: POP programs can be easily tailored to the needs of local markets.

Effective: POP displays advertisement directly affect incremental sales, brand switching and multi-unit sales.

Influential: POP display advertisements allow the retailers an opportunity to influence customers in a competitive environment.

For further details, refer the Infographic.

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